Microsoft will ‘reintroduce’ the Xbox One in a live press event that is intended as a fresh start in their relationship with the media and consumers. They will directly address the concerns about the Xbox One and start generating positive momentum in time for the November launch.
According to an inside source after the E3 conference there was a massive and frantic ‘internal review’ of every aspect of the Xbox One compared to Sony’s direction with PlayStation.
The 24 hour check-in and disc-DRM policy was reversed to prevent the negative press becoming so widespread that it damaged the Xbox brand. Every other criticism has also been examined to see if it can be improved. Multiple changes have been made and Microsoft feel confident in a product they know the public will respond well to.
There have been discussions about creating price parity between Xbox One and PlayStation 4 by reducing the Xbox One price to $399/€399. Conversation has centred on bigger losses per unit sold versus loss of sales traction.
Microsoft will make public their plans for Gamescom later this week. It’s expected they will be hosting a press event presented by Phil Spencer, the vice president of Microsoft Game Studios and Phil Harrison, the corporate vice president of Interactive Entertainment.