Vimeo the video sharing website is to launch a pay-per-view service that will allow filmmakers to profit from their content. The website is a big hit with amateur and independent movie-makers who use it as a platform to share their creations but up until now there has not been a method for them to monetise their content.Currently viewers can leave a voluntary donation for a video they like into a digital tip jar. The new on-demand feature allows filmmakers to charge for rentals over an extended viewing period which can be 48 hours, 72 hours, 1 week and 2 months.
Videos can also be sold to customers which can be viewed whenever logged into Vimeo. Filmmakers can control which geographical regions their content is available in and set the prices which start at $0.99c which can be paid by a credit card or PayPal. After transaction costs Vimeo takes 10% of the revenue.
The new pay-per-view system has the potential to provide a robust and profitable platform for indie and Hollywood filmmakers and to sell their movies to world audiences without the expense or worry of having to find distributors.
The service is currently in beta with six documentaries available with a full launch expected in the second quarter.
Source: The Guardian